UAE Residents Ready to Splurge as Dubai Shopping Festival Nears

 Dubai, UAE – With the iconic Dubai Shopping Festival (DSF) just around the corner, a YouGov survey reveals that 61% of UAE residents are planning to shop during this year’s event. The data reflects a heightened enthusiasm for the festival, which continues to be one of the region’s most anticipated sale events.



Strong Spending Intentions Amid High Anticipation

The survey highlights that 71% of shoppers plan to spend the same or more compared to last year, signaling confidence and a strong appetite for shopping. The DSF is seen as an opportunity for residents to take advantage of attractive deals and discounts, particularly as they prepare for the holiday season.

Fashion Leads the Shopping List

Unsurprisingly, fashion tops the list of most popular purchases during DSF:

  • 69% of shoppers plan to buy clothing.
  • Women are more inclined toward clothing purchases (75%) compared to men (66%).

Other key categories include:

  • Accessories (shoes and bags): 57%
  • Gifts: 46%
  • Cosmetics: 45%
  • Technology products: 44%

Fashion’s dominance aligns with the festival’s appeal as a hub for stylish and budget-friendly shopping, attracting both fashion enthusiasts and bargain hunters.

A Strategic Shopping Season

The DSF plays a pivotal role in how UAE residents plan their purchases. Nearly 49% of respondents admit they do most of their gift or holiday shopping during the event. Many shoppers use the festival as a strategic opportunity to save on essential and luxury items:

  • 44% delay essential purchases until DSF discounts are available.
  • 36% wait for DSF to buy luxury items, leveraging the significant price reductions.

This approach showcases DSF’s reputation as a go-to event for practical and indulgent shopping alike.

The Digital Influence on Shopping Trends

Social media is a powerful driver of shopping awareness and behavior during DSF, with 69% of respondents acknowledging its role in influencing their decisions. This trend is particularly pronounced among shoppers aged 35 and above, where 73% rely on platforms like Instagram, Facebook, and TikTok for updates and promotions.

Other digital factors shaping consumer choices include:

  • Online shopping websites: 52%
  • Online advertisements: 51%

The strong digital presence of DSF makes it easier for residents to track deals and plan their purchases effectively.

DSF: A Cultural and Commercial Phenomenon

More than just a sale event, the Dubai Shopping Festival is a cultural celebration that combines retail with entertainment. Its mix of discounts, live shows, and family-friendly activities makes it a cornerstone of Dubai’s annual events calendar.

For retailers, DSF represents a critical opportunity to connect with a highly engaged audience. For shoppers, it’s a chance to enjoy significant savings and stock up on essentials, gifts, and indulgences.

A Booming Festival Ahead

With six in ten UAE residents expected to shop during DSF and many planning to increase their spending, the festival is poised for another record-breaking year. From fashion to tech and everything in between, DSF continues to redefine the shopping experience in the UAE, cementing its position as one of the most beloved retail events in the region.

This year’s DSF promises to be more than just a shopping spree—it’s a celebration of style, savings, and community.

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